In Episode 94 of The Re-Education Experience, Darren Langille simplifies the lead generation game for Realtors into one core truth:

You either chase the conversation — or attract it.

This episode breaks down the two roads of lead generation:


Active efforts (hunting): DMs, phone calls, open houses, events, one-to-one outreach.

Passive efforts (farming): content, podcasts, SEO, newsletters, YouTube, social posts.


You’ll hear:

➡️ Why “just post more” is a trap for new agents

➡️ The illusion of passive success (and how long it really takes)

➡️ Why content doesn’t close deals — conversations do

➡️ The difference between heat now vs. long-term leverage

➡️ Darren’s personal story of starting with no network and no brand

➡️ What top agents actually do with social: deepen relationships, not replace them

➡️ The moment when your audience finally becomes your pipeline (the trust flip)

"If the fridge is empty, don’t go farming — go hunting."
— Darren Langille, Episode 94

In Episode 95 of The Re-Education Experience, Darren Langille builds on last week’s lead generation topic by introducing the “Core Four” — a quadrant framework to help Realtors align their lead gen with their time, money, and energy.

This episode breaks down four types of lead generation: Active Warm, Active Cold, Passive Organic, and Passive Paid — helping listeners decide which strategy fits their season best. With practical filters like comfort zone, cash vs. time, and career stage, Darren coaches agents out of the “try everything” trap and into a focused, 30-day strategy sprint.