Think you need more leads? Joe Herrera says, think again. Most agents don’t have a lead problem—they have a conversion problem. Joe’s built powerhouse teams, cracked the code on profitable online lead gen, and knows exactly what it takes to turn those digital hand-raisers into real, bankable deals.

In this episode, Joe drops the curtain on what actually works for online leads in 2025, what doesn’t, and why most agents are stuck running on the wrong math, bad systems, or just plain busy work.

Here’s what you’ll hear:

Why “more leads” is not the answer—and the real problem you need to solve

The only three levers that matter for lead-gen profitability (and how to fix yours)

Joe’s rinse-and-repeat Facebook ad strategy that actually works in any market

How to avoid the biggest mistakes agents and team leaders make with paid leads

The math behind why most teams lose money on their leads (and how Joe flips the script)

The “McDonald’s model” for agent success (no rockstars required—just base hits)

Why relentless follow-up and qualification questions are non-negotiable for real conversions

How Joe’s teams keep conversion rates high without ISAs, call centers, or overloading agents

What it really takes to build a sustainable, profitable lead machine—without burning out



This is a masterclass in online lead generation that actually converts. If you’re tired of burning cash on ads, overwhelmed by bad leads, or just want to build a smarter, more independent business, don’t miss this one.




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​In Episode 108, Darren Langille reveals why controlling listings is the ultimate power move for real estate agents who want confidence, leverage, and brand authority. He shares a five-step framework—pre-launch, launch, maintenance, final push, and post-sale—that transforms one listing into multiple deals and ongoing community credibility. Darren busts the myths that listings are only for veterans or that buyers are the easier route, emphasizing that a listing-focused business is scalable, predictable, and less stressful over time. He draws from his own journey of going from zero to 60% market share in just 18 months by focusing on systems and intentional strategy. The episode challenges listeners to audit their own process, identify their gaps, and commit to building listing domination one step at a time.
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